LUKEUGC

UGC creator · Based in Bristol, UK

Short-form video that feels like a recommendation and works like an ad.

I'm Luke. I make short-form video for products and services across food and drink, fitness, apps and lifestyle. The category changes, the approach doesn't: a real, personable delivery with a clear commercial angle underneath it.

Work with me View my work →
Luke laughing on a leather sofa

The process.

Average timeline5–7 business days

  1. 01

    Strategy

    Discuss ideas, expectations and logistics through email or a quick call.

  2. 02

    Create

    Script, film and edit the first version for approval.

  3. 03

    Edits

    Incorporate brand feedback and refine the content.

  4. 04

    Delivery

    Final content delivered ready to use.

Selected work

Concept pieces · press play, sound on

Gymreapers lifting straps

Problem & solution

Frames the struggle as a grip problem rather than a strength problem, then shows the straps fixing it mid-set.

Nescafé Azera

Blind taste test

Tests the price premium head on. Scoring blind removes brand bias, so the verdict feels earned and easy to trust.

EatClub

POV & app demo

Opens on a cost-of-living pain point, then walks the whole journey so the saving is shown, not claimed.

Philips wake-up light

Morning routine

Opens on the clocks going back and the dread of dark mornings, then shows a gentler way to wake up that viewers can picture themselves in.

Like the approach? Let's make something for your brand.

Work with me

Services

Hook-led short-form video, built around who the product or service is for and what each campaign needs to do.

  • 01

    UGC video creation

    Concept, script, filming and editing, shot vertical and captioned.

  • 02

    Paid social creative

    Creator-style video built for ads, with hook variations to test.

  • 03

    Organic social content

    Native posts made around a brand's channels and what each one is for.

Also available

  • Talking head UGC
  • Voiceover-led content
  • Faceless, product-led content
  • Unboxings and reviews
  • Tutorials and demos
  • Script and concept development
  • Multiple hooks and variations
  • Monthly content

Raw footage, extra hooks and usage rights are agreed per project.

Hi, I'm Luke.

I'm a UK-based UGC creator with a background in brand and customer marketing at Monster Energy and Pernod Ricard. I moved into content to apply both my commercial and creative expertise.

It means I read a brief the way a brand does: where the product sits, what it's up against and what would get someone to try it for the first time.

Authenticity and honesty are central to how I film. They are what make an audience trust the person on screen, and trust is what ultimately converts.

Outside work, you'll find me hunting down the newest place to eat, working through my next series to binge, or searching for my next signature piece for the wardrobe.

Luke holding a mic by the Avon Gorge in Bristol, with a suspension bridge and coloured houses behind

Q&A

The things brands ask before we start.

What do you make?

Short-form vertical content for TikTok, Reels, Shorts and paid social, in any of the formats listed under Services. Every video is captioned and delivered in 9:16.

How long does it take?

On average, 5–7 business days from an agreed brief to the first cut. The exact timeline depends on the project, and we settle it in the brief. Two rounds of revisions are included as standard, and I'm happy to discuss more if you need them.

What do you need from me?

The product or service, the goal of the video, who it is for and where it will run. If you have a clear direction, I'm happy to follow your script, shot list and edit notes closely. If you'd like my creative input, I'll bring the concept, script and hooks too. Either way, it's built around what your brand wants and needs.

Can I get the raw footage and usage rights?

Yes. Raw footage, extra hooks and usage rights can be built into the package.

How much does it cost?

It depends on the number of videos, the format and the usage rights, so I quote per project. Send me the brief and I'll come back with a concept and a price.

Do you work with brands outside the UK?

Yes, I'm happy to work with international brands. Any logistics, such as getting the product to me, are agreed in the brief.

Let's make something your customers watch to the end.

Email me about your product or service and what you're looking for. Bring your own creative direction, or I'll come back with ideas of my own. Either way, I'll reply personally, within a day.

lukemakesugc@gmail.com
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